01
Concept & Brand Films
Brand stories and hero films generated end to end — from the pitch idea to a finished cut, without a shoot.
Pitch → screen
Rec Production Studio — Prague
Controlled execution. Creative confidence.
A studio making AI-generated video for advertising agencies. You think up the ideas — we generate them, faster and more affordably, with craft at the core.
Prague · CET
AI-generated video
Managed service
Sign-off at every stage
00Service lines
00Sign-off stages
00Ways to engage
00Prague lead
F.02 — What we make
AI-generated video, made to a broadcast bar.
02
Social & Vertical
Social campaigns and vertical video built for the formats audiences actually watch.
Format-native
03
Product & Campaign
Product launches and campaign films generated to brief, at the pace campaign calendars actually move.
Brief → film
04
Script & Storyboard
Scripts, treatments and storyboards developed up front, so the idea is right before a single frame is generated.
Idea → board
05
Voiceover & Sound
Generated voiceover and sound to carry the story, in the tone and the languages the campaign needs.
Words → voice
06
Versions & Localisation
Cutdowns, aspect ratios and language variants generated from the same master, so one idea travels everywhere.
One → many
Drag / scroll
Showreel on request
F.03 — The model
Craft from India. Execution reach in Europe.
A managed production service: modular teams handle execution, while a Prague-based lead owns brief interpretation, creative oversight, QC, timelines and iteration. That lead is the decision-maker on every brief and your only point of contact — all direction, approvals and communication run through Prague. You keep full creative control at every step.
You direct. We execute. You approve every step.
01 · You
The agency
Creative brief and direction, brand guardrails, client relationship, and final approval. Creative ownership stays entirely yours.
02 · Prague lead
Your decision-maker
A single local contact who decides and answers for the work: brief interpretation, creative oversight and QC, timeline management, and iteration.
03 · Production
The production team
Technical execution under the Prague lead's direction: AI generation, iteration, and delivery and file management. No direct client contact — everything routes through Prague.
F.04 — The pipeline
A structured process, with sign-off at every stage.
No black box and no surprises. Every phase has a defined output, and nothing proceeds without your approval.
01
Brief & Alignment
Script and treatment notes, a clarification call, and scope agreed up front before any work begins.
✓ Scope signed off02
Approval & Advance
Costs approved and a purchase order issued, so the commercials are settled before production.
✓ PO issued03
Production & Review
Generated frames for approval, then a low-res cut for review — you sign off as it builds.
✓ Cut approved04
Delivery & Handover
Final files delivered and handed over, with invoicing and balance settled on completion.
✓ Delivered
Brand Safety Protocol
Every deliverable is checked against your brand guidelines before it reaches you. If something isn't right, it doesn't leave our desk.
F.05 — Why Prova
The capability you didn't have — added, not replaced.
You're not replacing your current production relationships. You're adding an execution layer that's faster, predictable, and fully accountable.
R.01
Speed without the ramp-up
Concepts that are testable before full commitment, and capacity that grows with your output — no recruitment cycles.
R.02
Predictable cost
Fixed scope agreed up front, with a defined revision scope. No "unlimited changes," no runaway budgets.
R.03
Craft, not an experiment
A professional production house with craft at its core, aiming for quality indistinguishable from traditional production.
R.04
A local point of contact
One Prague-based lead who interprets the brief and answers for the work — not a faceless, time-zoned queue.
R.05
Confidential by default
NDA available; briefs, concepts and client materials kept confidential, with no third-party sharing.
R.06
Full visibility, full sign-off
Approval checkpoints at every stage and defined QC — accountability you don't get from freelancers.
F.06 — Engagement
Three ways to work with us.
Start small, prove the process, then scale the parts that work.
Start here
Pilot Project
A low-commitment entry point on a single brief. See the process and the output quality first-hand — no retainer, no long-term commitment — before scaling anything.
Fixed scope
Per-Project
A scoped brief with fixed deliverables. Ideal for one-off campaigns, pitch decks, or experimental ideas, with the full scope defined up front.
Best value
Retainer
For agencies with recurring production needs: reserved capacity and priority scheduling, billed monthly against agreed volumes.
F.07 — The people
Led by operators who've made the work.
KA
Kumar Amitesh
Founder
25+ years in global technology and business transformation, having built and run globally distributed teams delivering for clients across the US and Europe.
KD
Kaustav Das
Brand strategy
33 years in brand strategy, marketing and business leadership, with senior roles at Publicis, TBWA\TEQUILA, Euro RSCG and Lowe Lintas.
AT
Anil Ralph Thomas
Creative & direction
A 28-year advertising career spanning brand planning, creative leadership and ad-film direction — 150+ films written, 75+ directed, with wins at Cannes, Clio, AdFest Asia and the Effies.
F.08 — Get in touch
Bring us a brief.
The best way to see what we do is to start with a pilot. Tell us where speed and cost are the constraints, and we'll show you the output.
kumar@prova.productions+420 770 148 259Prague, Czech Republic